Margriet Ruurs suggested that we think of all the markets for our books, non-traditional ones too, for example she sent her chicken picture book to the egg marketing board and encouraged them to host contests and give her books away.
Zoe Grams, publicist from Douglas McIntyre, shared some basic premises of a marketing platform. "Find the benefit for others." What specific value does your book offer?
The workshop was entertaining as well as informative. Hey writers, you all should have come to Vancouver this weekend!